If your company is looking to engage customers with SMS marketing, it’s not as simple as just sending promotional texts. There are legal and regulatory obligations you must meet to protect your brand and ensure compliance. One of the first steps is updating your online Terms of Service (ToS) to reflect this new marketing channel.…
In this digital age where customer preferences are continuously evolving, businesses must adapt to stay relevant. Omnichannel communication strategies, particularly those incorporating Short Message Service (SMS) or text messaging, are increasingly becoming a crucial aspect of customer engagement. This article explores the potential of SMS in omnichannel communication, the benefits it offers, and the best…

















