Atlanta, GA — December 30, 2025 — TransactionTree announced today that it is sponsoring RetailROI SuperSaturday for the first time, supporting the mission of the Retail Orphan Initiative (RetailROI) to raise awareness and deliver real solutions for vulnerable children worldwide.
RetailROI was founded to mobilize the retail industry around one of the world’s most urgent humanitarian challenges. More than 143 million children worldwide are orphans, according to UNICEF. If orphans were a country, they would represent the eighth largest population globally. Every 5.2 seconds, a child dies, and in the U.S., many children aging out of foster care face homelessness and limited opportunities.
“Retail has an incredible ability to drive positive change when we come together around a shared purpose,” said Jose Jimenez, Co-Founder and Chief Operating Officer of TransactionTree. “We are honored to support RetailROI and their commitment to turning awareness into action that directly improves the lives of vulnerable children.”
RetailROI focuses on three core areas: raising awareness of the global orphan crisis, encouraging retailers and technology partners to create internal programs that support foster and adoptive families, and raising funds for organizations making a real, on-the-ground impact. Fundraising initiatives include corporate donations, employer matching programs, specially marked retail products, and point-of-sale “RoundUp for Orphans” programs.
Since 2022, 100% of all RetailROI donations go directly to helping orphans and vulnerable children, ensuring every contribution makes a measurable difference.
TransactionTree’s sponsorship reflects its commitment to purpose-driven leadership and the belief that the retail community can be a powerful force for good.
Media Contact:
Susan Freimuth
VP, Marketing & Client Relations
E: susanf@transactiontree.com
T: (404) 395-6282
